Optimizing the design and copy of your website so that Search Engines rank you higher on the Search Engine Results Page (SERP).

The Search Engine method devised by Google and now imitated by Yahoo and MSN. You pay for qualified traffic.

Based on the PPC campaign, how much do you need to spend in order to make one sale, generate one lead, etc.

Based on the PPC, this is the average cost for each click. Your campaign will have a variety of costs, this is the average.

This is a metric to track how effective a keyword is in converting traffic to customers, based on cost, search frequency and competition.

An international marketing strategy for adjusting the marketing mix elements to each international market, bearing more costs but hoping for a larger market share in return.

The stage in the buyer decision process in which the consumer uses information to evaluate alternative native brands in the choice set.

The Internet version of word-of-mouth marketing, email messages or other marketing events that are so infectious that customers will want to pass them along to friends and family.

A geographical pricing strategy in which a company sets up two or more zones. All customers within a zone pay the same total price, the more distant the zone the higher the price.