Pay Per Click (PPC)

Pay Per Click (PPC) campaigns are typically launched with Google and Yahoo (formally Overture). Each PPC campaign contains keywords and phrases that are bid upon. The cost of each "click" depends on how competetive the term is, and how often it is searched on.

As part of my PPC consulting service I perform in depth analysis on each and every keyword and key phrase to determine the KEI, or Keyword Effectiveness Index. This ensures that you pay for clicks that convert into customers instead of paying for useless traffic.

For instance, suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. In this case, the KEI is 0.002.

It can be quite easy to rank in the top 10 results for some search terms, but it can be very difficult for others. For this reason, the most popular search terms may not be the best terms to target.

KEI is only a portion of the criteria involved in a PPC campaign, Google Page Rank, Alexa Rank, PI Rank and the number of competing PPC ads on both Google and Yahoo play large parts in the overall success of a PPC campaign.

Remember - If you are not "above the fold" you are below your competitor.

Unlike Search Engine Optimization (SEO) which can take months to be fully effective, Pay Per Click (PPC) campaigns are effective immediately. This is why it is vitally important to have a balanced attack that maximizes the effectivness of both SEO and PPC.

Don't let your potential customers click on another link that is not yours. Call me TODAY!!!