Email Marketing

Email marketing is oftentimes the most overlooked channel for reaching out to your customers. Email is a very cost effective way to build customer affinity, promote brand, and improve online acquistion. There are obstacles to launching effective Email campaigns, the first of which is the CANSPAM Act enacted by the Federal Trade Commision (FTC) which has strict guildelines about how email can be sent. It is vitally important to comply with the CANSPAM Act so that your email does not get tagged as SPAM, or worse you are labeled a SPAMMER! Some firms accused of SPAMMING have been fined tens of thousands of dollars and are facing criminal charges.

By complying with the CANSPAM Act and desiging your collateral to bypass most SPAM filters I can help you maximize the effectiveness of your Email marketing campaigns.

How are your competitors using Email Marketing to gain a competitive edge?

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