Search Engine Marketing Methodology

InetMarketing Strategies uses a methodology called Six Sigma, also know by the acronym DMAIC pronounced (Duh-May-Ick). Created by Motorola in the 1980’s Six Sigma is a statistical measurement of the performance of a process. In manufacturing terms Six Sigma is less than 3.4 defects or errors per one million products or processes. Most companies, including the manufactures of the car you drive operate in the area of 2 or 3 Sigma, which equates to a 93.3% customer satisfaction rate, or 66,807 failures per one million events.

D.M.A.I.C.

• Define: Create problem statement, define scope and goal.
• Measure: Collect data, measure current state of problem and create baseline statistics to measure improvements.
• Analyze: Discover/validate root cause of the problem and formulate options.
• Improve: Decide which option offer the best chance of success, and implement option as a solution.
• Control: Regularly monitor solution to ensure it stays in place and remains effective. Define corrective action if improvements begin to slip.

InetMarketing Strategies uses the Six Sigma process analysis to accurately define, measure and improve search-marketing efforts. By ensuring that each improvement is properly tracked and measured we can maximize the ROI of your entire Internet marketing efforts.